About SmileyShelf

SmileyShelf started at a kitchen table with a simple idea: toys should be joyful, safe, and built to last longer than the box they arrive in.

What we look for

• Open-ended play — toys a child can grow with, not out of in a week
• Safe, traceable materials — wood, OEKO-TEX fabrics, non-toxic paints
• Fair prices, no gimmicks, no disposable plastic

Where we are

We're based in Lithuania and ship across Europe and beyond. Every order is packed by hand (sometimes with a little "help").

Questions, ideas, or a toy you'd love us to stock?Get in touch — we read everything.